Shenzhen Zhaohua International Exhibition Operation Co., Ltd is jointly established in May, 2017 by two central enterprises, China Merchants Shekou Holdings Co., Ltd and Shenzhen OCT Co., Ltd, for the operation and management of Shenzhen World Exhibition & Convention Center. The company leadership incorporates exhibition and convention industry experts with international visions, global resources, and bountiful MICE experiences, international venue operating experts and real estate elites. Shenzhen World adopts the positioning of “first-class design, first-class construction and first-class operation” to boost the overall competitiveness of Shenzhen and the exhibition and convention industry in China. Taking it its own responsibility to advance the exhibition industry of Shenzhen and China towards the world, The company continues to innovate and work hard for the seamless integration of global standards and systems with domestic venue management expertise, offer customers a world-class global trading platform featuring green and smart development and create values for customers on an ongoing basis.
China Merchants Shekou Industrial Zone Holdings Co., Ltd (CMSK, stock code: 001979, ranking 348 on Forbes Global 2000), a flagship subsidiary under the China Merchants Group, a leading state-owned enterprise under the direct supervision of the central government, is dedicated to comprehensive urban development. It is also the Group’s asset integration platform for real estate and important business collaboration in China.
Founded in 1979, CMSK established Shekou Industrial Zone 41 years ago, which is the birthplace of China’s reform and opening up and has contributed to China’s economic development. Many famous enterprises were incubated and cultivated here, such as China Merchants Bank, Ping An Insurance, China International Marine Containers, China Merchants Port and so on. On December 30th, 2015, CMSK merged with China Merchants Property Development and went public after an unprecedented reorganization, being a model of state-owned enterprise reform and a benchmark for the innovation of China's capital market.
CMSK integrates the unique advantages of the former China Merchants Property Development and Shekou Industrial Zone, and strategically positions itself as “China's leading city and industrial park developer and operator” with three pillar businesses, namely: industrial park development and operation, residential community development and operation, and cruise industry development and operation and thus has formed the unique “Port-Park-City” mode, which facilitates it to engage in the urban development of key cities along the “Belt and Road” and in China.
Committed to be “the better life carrier”, CMSK develops comprehensive solutions for urban development and industrial upgrading and also provides diversified products and services covering full life cycle. There are six categories of products and services to facilitate the customers’ enlightenment education, career advancement, residence experience, entertainment, health care, and elderly care, which covering 25 model production lines and various business sectors including education, culture, office buildings, industrial parks, cultural and creative industries, featured industrial cities and towns, long-lease apartments, residence, hotels, complexes, commerce, cruise, health and elderly care, etc., thus introducing a better life style to people in all respects.
CMSK promotes the national network layout of cruise port and the duplication of its business model to realize the interrelated management of “Cruise, Port, City, Tourism, Shopping and Entertainment” and build a high-end tourism service ecosystem integrating tourism real estate, home port economy and cruise industry. CMSK has initially completed the layout of cruise terminals in China's coastal cities, including Shenzhen, Xiamen, Shanghai and Zhanjiang, striving to establish a Chinese cruise brand and build a globally influential cruise industry benchmark. Meanwhile CMSK is building up the world’s biggest convention center—Shenzhen World Exhibition & Convention Center, which integrates exhibitions, conferences, events (competitions, performing arts, etc.), catering, shopping, office and services together to establish a new engine for local development and to provides new impetus for urban growth; it will be a great significance to enhance the function and image of the city, promote the modernization, internationalization and innovation of the city.
In production upgrading, CMSK concentrates on spatial planning, industrial clustering and eco-sphere services to promote industrial innovation. In the fields of industrial research, industrial city planning, industrial clustering, industrial park operation, theme industrial parks, specialized industrial zones and ecological zones, CMSK has been contributing to the industry's prosperous growth and bringing a constant stream of energy to the diversified development of the urban economy.
In lifestyle upgrading, CMSK has been working on building ideal living space for different types of families. The company has developed different types of residential products including villas, high-end residences, high-rise apartments and garden houses. While the development of quality residences is emphasized, CMSK’s business-owned properties have also been booming: concentrated business products covering different product lines such as Sea World, Garden City, 9 Square and so on; the three product lines of the long-lease apartment brand fully covering Tier-1 and key Tier-2 cities in China; and the massive health products such as senior apartments and senior care centers being delivered in cities such as Shenzhen, Guangzhou and Hangzhou.
As of the end of December 2020, the total assets of CMSK had amounted to 737.16 billion RMB, and CMSK's business network has covered 110 cities and regions around the world, with over 620 quality projects available and serving tens of millions of global customers.
OCT Group is a large central enterprise directly managed by the State-owned Assets Supervision and Administration Commission of the State Council (hereinafter referred to as SASAC). Born in 1985 in Shenzhen, the forefront of China's Reform and Opening Up, the Group is among the first batch of demonstration bases for cultural industry, top 30 cultural enterprises in China, and top 20 tourism groups in China, and has been rated A by SASAC for 10 consecutive years in the annual performance appraisal. During the 13th Five-Year Plan period, OCT Group has realized the overall development goals of the 13th Five-Year Plan with the total asset increasing from 137 billion yuan at the end of the 12th Five-year period to 698 billion yuan in 2020, representing a compound annual growth rate of 39%; in 2020, the Group registered a stable growth in both the operating revenue and total profit, over-fulfilling the targets assigned by the State-owned Assets Supervision and Administration Commission of the State Council.
Since the establishment of the first theme park "Splendid China" in China in 1989, OCT has been continuously innovating its tourism products. From the development of static miniature, interactive experience, eco resort and urban entertainment to the building of today's characteristic towns and beautiful villages, OCT has realized product transformation from singular form into diversified forms, strengthening cluster competitive advantages. At present, the Group is operating and managing nearly 80 scenic areas nationwide. There were 150 million tourist trips made in 2019, making OCT rank top 3 among international theme park groups and the first in Asia.
Over the years, OCT Group has been dedicated to the brand positioning of "the creator of quality life", developing many leading brands of the industries, including Konka, Happy Valley, Splendid China - China's Folk Culture Villages, Window of the World, OCT East, OCT Bay, InterContinental Shenzhen, the Venice Raytour Hotel and OCT LOFT.
In the new era, OCT has actively followed the national strategies of the Integration of Culture and Tourism, the New Type of Urbanization and the Rural Revitalization, and creatively put forward a comprehensive development pattern featuring the integration of theme parks, cultural performances, characteristic towns, beautiful villages, urban cultural tourism, boutique hotels, etc., constantly upgrading the scale and quality of cultural tourism sector. In 2018, the Group was awarded a series of honors including "Top 1 among Top 50 Annual Influential Brands of Investment Operators of Chinese Characteristic Towns" and "the Forty Brands of 40th Anniversary of Reform and Opening Up", and praised as the foremost player of cultural tourism industry in China. In 2019 and 2020, OCT has been leading the industrial development and ranked the first among Top 50 Comprehensive Strength of Operators of Chinese Characteristic Towns and Top 10 Operators of China Cultural Tourism Towns for two consecutive years.
The Group explored an entrepreneur model of “tourism+real estate” at its early stage, which was to amplify social influence through tourism and boost tourism with estate income, forming sound interaction and yielding good outcomes. In the new era, OCT has closely followed the national strategy of new style of urbanization and creatively put forward an innovative development pattern featuring the integration of "culture plus tourism plus urbanization" and "tourism plus internet plus finance" under the five major development philosophies of "innovation, coordination, green, openness and sharing", to accelerate implementation of the urbanization strategy. Centering around the strategic positioning of “Front-runner of China’s Cultural Industry, Leader of China’s New-type Urbanization, and Model of China’s All-area Tourism-based Development”, OCT establishes five development directions based on the existing main business, namely cultural industry, tourism industry, new-type urbanization, electronic technology industry and related business investment, by industrializing its cultural components and enriching the cultural contents of the industry. Furthermore, OCT explores the model of “culture+” and advances comprehensive innovation from different dimensions including strategy, system, technology, product and business model, embarking on a development path with characteristics and achieving leapfrog development.
So far, its network has already covered nearly 100 cities in China and fostered many businesses including new urbanization, full-range tourism, culture and innovation, industry integration platform, city comprehensive development and operation, themed hotel development and operation, smart management outsourcing, etc.
Driven by the new strategy, OCT will continue to expand its business scope, actively promote mixed ownership reform and advance toward the world's first class enterprises with strong competitiveness. OCT serves as an impetus to the constant development of China’s cultural and tourism industry, new-type urbanization and electronic technology industry.