32nd Toy Fair Moving from Guangzhou to Shenzhen World


The International Toy and Education Fair that has been held for 31 consecutive years and the International Baby and Stroll Expo that has been held 10 years in a row will officially move to Shenzhen World from 2020. 

During March 6th to 8th, 2020, the 32rd International Toy and Edu (Shenzhen Expo) Expo, the 11th International Stroll and Kids Expo, and the 2020 China (Shenzhen) International IP Licensing Industry Expo will be held in Shenzhen World. 

In 2019, the 31st International Toy and Edu Expo and the 10th International Baby & Stroll Expo were successfully held with attendance of 1162 exhibitors from 9 countries and regions as well as 60508 host buyers from 66 countries and regions. Over the past thirty-plus years of development, continued growth in the exhibition scale has been achieved with growing exhibitors and host buyers. Gradually, the show will rise as a bellwether in the industry to receive recognition and compliment.



In 2020, Licensing China (Shenzhen International Licensing & Licensed Product Fair) is added. Content of the fair mainly displays licensed brands from multiple industries like animation, films, games, art, fashion, trends, spots, etc.,  


Then the question is why? Why Shenzhen World after so many years in Guangzhou?


First of all, this exhibition will break a record in terms of the space for use. Shenzhen World Phase I has an indoor exhibition space of 400,000 square meters. 19 exhibitions are symmetrically designed and connected with an organizing spine. The area of the hall is spacious and column-fee, which will strongly boost the scale upgrading of the show. 


Second, Shenzhen World is endowed with superb geographic locations. Shenzhen, as a dynamic cosmopolitan, marks the core of the Greater Bay Area. It will attract host buyers from around the world and from emerging Southeastern markets over for onsite visiting and procurement.


Shenzhen World has access to convenient transportation: 7 km away from T3, Shenzhen International Airport, right next to Fuyong Ferry Terminal. Exits of S3 and Guangzhou-Shenzhen Expressway directly lead to the venue. Currently, Fuyong Station and Qiaotou Station on Metro Line 11 are only 5 km from the venue. Line 12 and Line 18 & 20 will have stations serving the venue in the near future and beyond. Free shuttle buses will travel back and forth the venue and metro stations, bus terminals, shopping centers and hotels to facilitate transportation.


In additions to the diversified catering services and meeting functions inside the venue, Shenzhen World is also equipped with comprehensive supplementary buildings in its precinct. Industry headquarters, commercial centers, international hotel clusters, Industry showroom, boutique apartments, transportation hubs, exhibition parks and rivers all gather together to form a complex with diversified business formats.

Last but not least, Shenzhen World has reserved a perfect time slot for the fair. Advancing the dates to spring can offer exhibitors and opportunity for early market launch of their newly designed products. For the Purchasers, they will consider their yearly procurement plan based on the product launches. March, as the peak season for procurement, will no doubt bolster trade deals during the show.

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